Skandinavisk was started by a curious English chap, Shaun, who fell in love with a blonde Scandinavian gardener and never left. He was joined by a second English emigrant, Gerry, who shared his love for Scandinavia and a Danish designer, Line, who captured their combined experiences and translated it all into our distinctive design DNA.
Trading since 2013, our home and body fragrance collections are inspired by almost 20 years of travels across the Nordic region. We create subtle, refined scents based on aspects of Scandinavia we consider to be precious to the inhabitants and exotic to the outside world, and we blend them with colour, symbols and a single local word rich with meaning to create unique impressions of Scandinavia. An independent company, our growing team of Scandinavians, Brits and like-minded nationalities can be found in Copenhagen, Stockholm, London and Paris and we produce everything here in Scandinavia or in the European Union.
But living Scandinavian is not just which part of the world you come from, it’s also how you think, how you treat others and the nature that surrounds you, and what you treasure. We believe a Scandinavian approach to life offers a blueprint for a better future in a world that’s forgetting how to listen to quieter voices.
Imagine a great land hidden at the end of a long rocky track. A land populated by silent forests, silvery lakes, secluded islands and mountains of snow. Where nature dominates and seasons dictate. A land larger than Germany, France and Italy but one-tenth of the people. With more boats and bicycles than those owning them, and a border to continental Europe just sixty kilometres long.
This is a land that has plotted its own course, shaped a different way of living over centuries. Where community, consciousness and timeless values of trust, equality, respect thrive. Where its inhabitants place the greatest priority on life balance, on fellowship, family and friends, and on everyday moments of shared happiness.
Romantic? Idealistic? We think not.
And it’s something everyone should experience.
THE PROCESS OF CREATION
While we are not perfumers, we like to think of ourselves as educated ambassadors of Scandinavia. Having lived here since the turn of the millennium, we have a healthy knowledge of the flora, climate and lifestyles of the Scandinavian region and peoples. So, rather than follow the herd and use common scent accords and then dress them up to promise something special, we always aim to create the most authentic fragrance impressions of the Scandinavian region as possible – a region few understand in olfactory terms and a region of limited relevant industry history.
We start by identifying an aspect of the region, a theme, that is both precious to its inhabitants and exotic to the outside world. More often than not, this is based on our experiences from over fifteen years of traveling across the Nordic region in our former jobs working for big American multinationals and as foreign immigrants who married into the region.
Firstly, our gentleman French perfumer, who helps us interpret that theme through a combination of artistry and chemistry. He regularly visits Scandinavia to build his own understanding of this region; we cycle in Copenhagen, swim in Swedish lakes, explore the Norwegian fjords, and trek through the forests and coastline together. He learns our region, we learn the magic of perfumery. We don’t always get it right, but it’s not for lack of trying.
Secondly, the Danish gardener, who grew up in Sweden and spent her summers in Norway, and has had a passion for gardening since early childhood. She knows how and what to plant in soils that freeze and seasons with short amounts of sunlight. She helps us understand the theme, what grows there and when, and – more often than not – we go visit.
Our Copenhagen garden is also a constant source of experimentation and inspiration with more than one hundred and fifty rose varieties growing alongside a cornucopia of temperate flora, and a special new section reserved for growing scented Nordic wildflowers from seeds.
Skandinavisk is exclusively distributed in the USA by Cie Luxe Brands. We continue to search countries near and far, always with open eyes and mind, knowing that the next great product may be just around the corner. Cie Luxe works closely with Skandinavisk, whose passion and devotion to quality reflect our unwavering commitment to excellence. We strive to bring old world values of craftsmanship to modern marketplaces.